Cardamom, jaggery, a little smoke. Your Diwali cup is ready.
Edit Approved
Brand Kit
The AI writes like you because you told it how.
Your Brand Kit is the nucleus of everything Brandnuclei creates. Set your look and your voice once, and every caption, image and reply follows it.
- Logo files, color palette and fonts
- Tone of voice in plain words and sliders
- Do's, don'ts and words you never use
Logo
Kaapi HousePrimary, light and mono files
Fonts
Aa
Headings: Fraunces
Body: Inter
Colors
#3D1F14
#6B3E26
#F2A541
#FFF4E0
Tone of voice
FormalCasual
SeriousWitty
PushyGentle
Words
roastcupslow mornings cheap hurry best ever
Set up in minutes
Start from your website. Fine-tune from there.
Paste your website address and the Brand Kit pulls your logo, colors and fonts, then reads your pages to suggest a voice. Accept what fits, change what does not.
- Colors and fonts detected automatically
- Voice suggested from your own copy
- Add three past posts you love as references
Brief: Diwali week. Push the festive roast, 20% off, gifting for offices. Keep it warm.
Draft weekMonFirst pour of the festive roast
TueGifting for teams
Corporate hampers with single-estate beans. Orders close Friday.
Edit Approve
Wed12s: the pour-over
Script: kettle, bloom, slow pour, close on the diya.
Edit Approve
Thu20% off all week
Family table, festive cups. 20% off every roast till Sunday.
Edit Approved
FriLast call
Diwali roast is almost gone. Two days left at 20% off.
Edit Approve
SatYour rangoli, our cup
Share your rangoli with your Kaapi cup. We repost our favourites.
Edit Approve
Many brands, many kits
One kit per brand. No voice bleed.
Each brand in your workspace has its own kit. A skincare client never sounds like a real estate client, and drafts never borrow colors from the wrong logo.
- Switch kits with the workspace switcher
- Lock a kit so only admins can edit
- Client can review the kit before the first post
Brands
Kaapi House24 posts
Lumen Skincare18 posts
Northfield Realty12 posts
Tiffin Theory30 posts
Rove Cycles9 posts
Client approval
November plan, 24 postsWith client
approve.brandnuclei.com/kaapi-house/nov
No login needed. Client approves or comments on each post. October reportYour agency logo
Inside the kit
Everything that makes your brand yours.
Logo set
Primary, light and mono versions, with safe placement rules for every post format.
Color palette
Primary, accent and background colors with hex codes. Visuals never drift off palette.
Fonts
Heading and body fonts, used in every graphic and on-screen caption.
Tone sliders
Formal or casual, serious or witty, bold or gentle. Set where your brand sits.
Banned words
Words and claims the AI must never use, from "cheap" to anything legal flags.
Product notes
Prices, sizes, offers and FAQs, so replies and captions get the facts right.
Audience
Who you speak to, where they live and what they care about.
Languages
Pick the languages your brand posts in and how formally it addresses people.
Image library
Product shots and photos the Studio can design around.
Questions
Brand Kit, answered.
Do I need brand guidelines to start?
No. Many teams start with just a logo and a one-line voice. The kit grows as you approve and edit posts.
Can my client edit their own Brand Kit?
On Reactor, you can invite a client to review and suggest changes. Admins approve the final kit.
What happens if a draft uses a banned word?
It is caught before you see the draft and rewritten. If a banned word appears in your own edit, you get a gentle warning.
Give your brand a center of gravity.
Your first on-brand post takes about ten minutes. Here is how those minutes go.
- MIN 01 Drop in your logo and pick three colors. The Brand Kit fills itself from your website.
- MIN 04 Describe your voice in a line, like "warm, witty, never pushy".
- MIN 06 Write one brief. Get a post for each channel, sized and captioned for it.
- MIN 10 Approve it. Pick a time, or take the suggested one.